WHAT IS A FOCUS GROUP?
A focus group is an invited group composed of people like you. They are
selected and invited by us to come to our research center to share their opinions about different products and services they use.
Every participant receives money from us as a “Thank You” for sharing his or her opinions. It’s marketing research – nothing is sold at our sessions.
We continually hold these research sessions. Some sessions discuss food products, some discuss computers or telephone service, or the insurance or medical service they receive. Our market research studies vary with every product or service you can imagine. This is your chance to let the companies that make these products and services know how you really feel!
How You Get Invited
The confidential profile sheet you fill out on this website helps us select and telephone you for just the right future research project.
We send occasional project alert emails. The emails are from Hartford Research with address focusgroup[at]ctopinion.com. Also, we post some projects on Facebook.com/HartfordResearch. Please alert us if you believe you qualify for a project.
Before you are invited to a session, one of our staff telephones you to check if you are appropriate for a particular focus group. When you come to a group be sure
to bring your driver’s license or photo ID to identify yourself. Only you will be invited to a particular session. You will not be able to bring a friend to attend your session.
If you know of others who may like to also attend a focus group, please have them signup on this website, www.ctopinion.com.
During the focus group, a moderator may show the participants new products, advertising ideas, promotional concepts or new packaging. This yields for our clients first-hand, spontaneous reactions to these new products, ideas, concepts or packaging. Your comments during the group greatly help them in their design and planning of new products and services.
Also, it’s fun and you receive a nice cooperation fee for attending!!